How do you go about "praying to" a box of matches? Do you give the box of matches a name or look at it? What is the process? "Oh you there box of matches which sits before me, please give me grear wealth and joy." Is that it? How does it make people feel better? Just because its funny seeming or doing something wacky?
I think people try to invoke or call upon that which they think might be real and capable of powerfully responding to their calls and granting them their requests. I think this is probably why people have not really turned to boxes of matches except for what they think they can effectively be used for.
I think in their minds, a powerfulnGod has a higher chance or likelihood of existing, hearing, and being able to respond or grant a wish than a match or a match box which most people probably believe exists, but is not alive, or even if alive, has no supernatural special qualities or powers and is not capable of hearing, and even if it could hear or respond, is not capable of granting or performing or bringing about what is requested. I think they might think it a waste of time, and they would rather ask God than a match box.