Well, let's stay grounded in scripture and let it interpret itself. John's apocalypse doesn't come out of nowhere this man had been born into a faithful Jewish family living under covenant, so he had spent his whole life studying the Tanakh. So, look at the context and where this is grounded in scripture.
First, what are we looking at? A wild beast. In Book of Revelation 13:1–2 it rises from the sea with multiple heads and horns. But “beast” isn’t new imagery. Go back to Book of Daniel 7–8—kingdoms are represented as beasts. That takes us from Babylon up through Rome (the ruling power in John’s time). Revelation 17:10.
Now notice where it comes from: the sea. Scripture already gives a framework for that. In Book of Isaiah 17:12–13, the nations are described as:
Isaiah 17 says this "Listen! There is a commotion of many peoples, Who are as boisterous as the seas! There is an uproar of nations, Whose sound is like the roar of mighty waters! The nations will make a sound like the roar of many waters. He will rebuke them, and they will flee far away, Chased like the chaff of the mountains before a wind, Like tumbleweed before a storm wind."
So the sea is the tumult of peoples and their agitation, symbolically seen in vision here. The beast rising from it isn’t random—it’s tied to that collective unrest. So, a beast comes with 7 heads and 10 horns. I will copy this from my personal digital Bible notes: "Its seven heads and ten horns represent completeness of oppressive rule, a mimicry of divine wholeness turned against its source. The diadems signify royal claim, but this royalty is usurped—it derives not from heaven but from the abyss. The blasphemous names on its heads are imaginal inversions—they are names of false identity, false divinity."
Next its a composite of a leopard, bear and lion. Again for simplicity going to copy from my notes, because I can't say it better: "The leopard, swift and elusive, suggests a regime of deception and camouflage. The bear’s feet, heavy and crushing, imply the brute force of totalitarian control. The lion’s mouth, roaring and devouring, evokes the propaganda of awe, terror, and majesty abused. Each element is drawn from Daniel’s vision (Daniel 7)—but now synthesized into a unified monstrosity. The Beast is the archetypal image of collectivized power without divine sanction."
Now even more interesting in verse 7 it "and it was given authority over every tribe and people and tongue and nation." is over every people, so it not a single world power or governmental entity.
Revelation 13:14: "make an image to the wild beast that had the sword-stroke and yet revived. And it was permitted to give spirit to the image of the wild beast, so that the image of the wild beast should both speak and cause to be killed all those who refuse to worship the image of the wild beast."
Now this is another beast, looks similar to the one before but now is called an image. It is also seen later in chapter 17:8,11. It is after allegiance. Notice the similarity to Satan's 3rd temptation to Jesus offering all the kingdoms of the world and their glory and an act of worship. Matthew 4:8,9.
Revelation 13:16,17 "It puts under compulsion all people—the small and the great, the rich and the poor, the free and the slaves—that these should be marked on their right hand or on their forehead, and that nobody can buy or sell except a person having the mark, the name of the wild beast or the number of its name."
Now the “mark.” What is the right hand and the forehead? In Book of Deuteronomy 11:18, God’s words are to be on the hand and forehead—thought and action. So Revelation is using that same framework.
You see the contrast in the next chapter: those with the mark vs those with God’s name on their foreheads (Rev 14:1). So this isn’t just about some external thing—it’s about allegiance. What shapes your thinking (forehead) and what directs your actions (hand).
There’s more that could be said (like the image in Daniel 3 and the number symbolism), but at its core this is about where loyalty lies during the unveiling—whether human power structures rule us, or something higher.