Baha'i talk-show host in Brazil!
BLUMENAO, Brazil, 24 June 2007 (BWNS) --
The host of a long-running
television talk show for women, Shideh Granfar, has a simple formula for
success: "Keep it positive."
She recalls the time a cockroach crawled out of some food on camera,
threatening the reputation of a restaurant being featured on the program.
She quickly turned things around by making a joke of the scene and then
pointing the cameras at the not-so-tidy recesses of the studio, thus
showing that the cockroach wasn't the restaurateur's fault.
"I explained to the viewers that the food had been here for a long time
and that studios are not the cleanest places," she recounts, "and I
reassured them that the standards of cleanliness at the restaurant are
really different. Then I took the cameraman on a tour of the studio,
showing the viewers that even though the set looks beautiful, the studio is
another story.
"The episode was a hit, and everyone was talking about it," she
continues. "The restaurant people were happy, too."
Shideh - all the viewers call her by her first name - has hosted more
than 500 weekly installments of "Mulheres" (Portuguese for "Women") for
TV Galega, and this year she was cited by the local office of the
Brazilian National Commercial Training Service for outstanding service by a
woman in the field of communication and the arts.
"Shideh is one of those people that we always want to have around us:
for her laughter, for her sparkle, for her manner of assuming there is a
solution to everything - that the hard way is simply the 'least easy'
way," said Valther Ostermann, a prominent local newspaper columnist who
spoke at the ceremony where she received the recent award.
Indeed, Shideh - who is creator, producer, director and host of her
program - is known for her infectious laugh and her ability to put a
positive twist on whatever life puts in front of her.
Her outlook on life, she explains, comes from her practice of the
Baha'i Faith.
"As Baha'is we believe in looking for the best in people. So when I
have someone on the show I try to make them feel comfortable. I do not try
and put them in a corner and make them look bad. We try to bring out
the best of what people have to give. I think that the show serves as a
model of positiveness, especially to women."
Shideh says the subjects she addresses on the show bear a direct
relation to her religious belief.
"'Mulheres' relates to the Baha'i Faith through the various subjects we
choose to address in the development and betterment of the quality of
life for women," she says. "The Baha'i writings say a lot about this
issue. We also have an editorial opening where we use thoughts, prayers,
and material from the writings of the Faith which address the theme of
the day." (See video).
She sees the role of the show as providing an uplifting experience for
viewers, given that she thinks people tend to be unhappy about many
aspects of their lives.
"When you show them good and positive things, people just love it.,"
she says. "They're so grateful and they tell me, 'You're always
laughing!' But what they don't know is that giving them the opportunity to see
good in life is what makes me happy."
She believes it was this upbeat attitude - plus her views on the
equality of women and men - that led TV Galega owner Altair Carlos Pimpao to
hire her 10 years ago for the show in Blumenao, a city of 300,000
people in southern Brazil.
Mr. Pimpao had watched her lead a Baha'i meeting and found her to be an
articulate speaker and a natural host.
Best of all, Mr. Pimpao realized, she and other Baha'is believe
strongly in the advancement of women and equality of the sexes. He is not a
Baha'i, but he understood their belief and thought this was just the kind
of person he needed for the new show.
Often the guests on the hourlong program are local experts in fields
relating to education or health. Discussion centers on how the issues
relate to women, although Shideh says surveys show that half her viewers
are men.
"They (men) are interested and curious about women's subjects," she
notes. "Men try to understand the world of women, our dreams and goals in
life so they can have better relationships with us. It is great to see
how many men are interested. ... We get men calling us while we are on
air and asking questions for their wives and friends. By doing this
they contribute to the development of ideas and at the same time growth in
their own lives and their relationships."
"Mulheres" airs live on Tuesday evenings, and viewers may call in with
questions and comments. A tape of each program is rebroadcast on
Wednesdays and Sundays, and shows are available on the Internet at Jump TV.
"It has been a rewarding experience," Shideh says of hosting the show.
"It's funny. I can be having the worst day of my life, and as soon as I
get into the studio I am happy and laughing."
Shideh, who has been married for 26 years and has two children, travels
frequently. She says that through her travels she has learned
something that she tries to share on her show: "Humanity is humanity,
everywhere you go," she says. "Everyone is looking for happiness."
To view the photos and additional features click here:
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