The news media quickly accepted LaVey into the pantheon of great San Francisco characters, at least in part because of the background he claimed. Before founding the church, LaVey asserted, he had worked as a psychic investigator, a police photographer, a burlesque organist and a lion tamer for the Clyde Beatty Circus. He was, he said, briefly a lover of Marilyn Monroe's. As a child, the legend went, he played oboe with the San Francisco Ballet Symphony. And for a long time, no one questioned the legend.
In the late '50s and early '60s he gave weekly lectures at his home on eccentric topics, among them vampires, cannibalism and lycanthropy, as in wolf men. The building itself, he claimed, was once a brothel operated by Barbary Coast madam Mammy Pleasant. Regulars called themselves the "Magic Circle," a group that included science-fiction writer Forrest J. Ackerman, filmmaker Kenneth Anger, an heiress to the Chock Full o' Nuts coffee fortune and a dildo manufacturer. Some members of the group once claimed to have sampled portions of a human leg, obtained from a doctor acquaintance and prepared by LaVey's wife, Diane.
Local journalists helped LaVey crank out press releases and stage ever-wilder publicity stunts. In the church's first year, LaVey conducted a satanic wedding, a satanic funeral on Treasure Island (in cooperation with the U.S. Navy) and a satanic baptism of his young daughter, Zeena. His pet 700-pound lion appeared regularly in Herb Caen's column. He ran ads in newspapers for a Witches' Workshop that taught women how to manipulate the opposite sex. To boost the ranks, church members scattered phony dollar bills around the city, with an invitation to join the Infernal Empire printed on the reverse sides.
The church was brazenly and publicly devoted to selfish hedonism. In 1968, LaVey opened up his home to a documentary film crew. Satanic rituals were staged for the cameras, with a nude woman serving as the altar. LaVey sat in his lair, cocktail clinking in one hand, and announced slyly:
"It occurred to me for many, many years that there was a large gray area between psychiatry and religion that was untapped. And no religion had ever been based on man's carnal needs or his fleshly pursuits. All religions are based on abstinence, rather than indulgence. And all religions therefore have to be based on fear. Well, we don't feel that fear is necessary to base a religion on."
... LaVey's church has been besieged for years by bickering former adherents who insist that he was a fraud and that his institution does not worship the Devil properly. A key element of the ongoing spat seems to involve the complete discrediting of Anton LaVey, who appears to have fabricated much of his past ...
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See also
https://en.wikipedia.org/wiki/LaVeyan_Satanism
Church of Satan Website: Anton LaVey