Yes, with the lure of sensual pleasures one can unite all, lead them even into war or encourage to sacrifices a lot. One can even stop large ant communities stop large fighting each other, by putting sugar next. Yet as soon as one is no more able to provide with sensuality further, the old goes on, and the former great helper and leader is the first who get sacked...
It's a lure and breaks down as soon as resource are consumed of. So better rejoice with people who come if good householder has nothing to give, even need help. The rest are just "evil friend", friends in joy and far away if needed.