Presumably you mean females in western consumer society? It's OK, I know females who have not been hypnotised by the marketing, the media, the peer group pressure...
Consumerism is the nearest thing to a universal common religion in the west, it's what everybody wants to do, needs to do, loves to do. People are throwing all these products and services into the void inside them to try to fill it up and to distract themselves from the emptiness of their lives. It's an impossible task though, based on a false premise. And sometimes, some people wake up to this fact.
s.