Went to the
Stanley Kubrick Exhibition here in London. Way better than expected.
My private favourite personal moment from the exhibition was this (Aussie Thoughts, bet you know this!):
These are designs done by the world-famous Saul Bass, and the scribbles on the side: 'hard to read', 'I don't like ...' etc., are by the world-famous Kubrick himself.
As a workaday designer, often asked by clients 'can my logo be bigger' (or words to that effect), and/or be told 'It's difficult to read' when it's perfectly bloody legible, it's heartening to know that:
A: Big designers like Saul Bass suffer the same problems as the little guy, and
B: Someone with an eye like Stanley Kubrick can still be a dick!
I'd love to have been a fly on the wall in the Bass studio when those comments came in.
+++
Proviso:
As someone who's pitched work to clients for many, many years, I have learned this: The first response is emotional, either they like it or they don't, either it clicks or it doesn't. Either way NEVER ASK THE CLIENT TO EXPLAIN WHY.
If they like it, unless there's a specific need to do with the deployment of the design, you're just pandering to your ego.
If they don't like it, most often it's as simple as that — it just didn't do it for them. But if you ask why, then they'll begin drumming up reasons why they don't like it, and once they start they sometimes cannot stop until they have thoroughly shredded the work, your self-esteem, etc., etc., and everything else ...
BEST REJECTION EVER — didn't happen to me, I read it in the trade rag.
Agency presents pitch for a campaign to a client. Client then recounts a project he and his wife were involved in. Seems a local park was being used by dog-owners from nearby high-rise apartments. Being a small park, and a lot of dogs, there was an issue ... so one weekend the locals with kids organised a 'sweep' across the park, planting little red flags everywhere they found dogshit in the grass. "There was" the client told the agency, "a lot of flags. Your pitch reminds me of that field."
Ouch!
